We can make observations about visible objects, and we can make observations about things that have no visible component at all... observations about what people are thinking for example.
An observation about concepts is not an observation of concepts. While you can make an observation *about* what people are thinking, you can not make an observation of their thoughts. You're not observing something that has no visible component.
Without the method for deducing their thoughts, you aren't making an observation about what people are thinking, rather an introspection of what you yourself are thinking.