Direct People to the Website

[JustBusiness17]

The community here at LoR should be considered a customer loyalty builder. If you can grow the community, you'll be improving your brand.

I always appreciated it whenever Richard Dawkins joined the discussions at RD.net and everyone else did too. You can see it in the chat rooms and in the posts around here that the viewers want to interact with the hosts. The runaway success of Twitter had a lot to do with people trying to get closer to their favorite celebrities and small efforts to facilitate that would go a long way with your show. Posting the occasional comment or playing in the chat room from time to time will give people an extra reason to buy into the LoR brand...

I dare you guys to invite the audience to join come to LoR chat room after the Atheist Experience and see what happens to the member count.

BTW, how many of the 4839 LoR members know about the new show? I haven't received any type of PM or email so I assume nobody has. DM is one of the fastest growing forms of advertising because of it's obvious advantages over more traditional approaches.

 

[Prolescum]

The community here at LoR should be considered a customer loyalty builder. If you can grow the community, you'll be improving your brand.

:roll:

I always appreciated it whenever Richard Dawkins joined the discussions at RD.net and everyone else did too.

:roll:

You can see it in the chat rooms and in the posts around here that the viewers want to interact with the hosts.

AW posts here and is often in the IRC channel, AronRa had a debate here, and I'm glad Thunderfoot doesn't come near the place, as much as I appreciate his fine work on youtube.

The runaway success of Twitter had a lot to do with people trying to get closer to their favorite celebrities and small efforts to facilitate that would go a long way with your show. Posting the occasional comment or playing in the chat room from time to time will give people an extra reason to buy into the LoR brand...

See above.

I dare you guys to invite the audience to join come to LoR chat room after the Atheist Experience and see what happens to the member count.

It crashed the servers last time. AW directed people to the facebook page and suggested people make their way here in their own time; this was wise.

BTW, how many of the 4839 LoR members know about the new show?

It's on every two weeks; keep up.

I haven't received any type of PM or email so I assume nobody has.

There's a blog post and it's on every two weeks; take some responsibility, man.

DM is one of the fastest growing forms of advertising because of it's obvious advantages over more traditional approaches.

:roll:

The show isn't ready to start marketing itself in any major way, I think this is quite well established. Normally your marketing bollocks is ignored, but I wanted to point out that it's very premature at this point.

 

[nasher168]

AW did. It was not pretty... :lol:

 

[JustBusiness17]

The community here at LoR should be considered a customer loyalty builder. If you can grow the community, you'll be improving your brand.

:roll:

I always appreciated it whenever Richard Dawkins joined the discussions at RD.net and everyone else did too.

:roll:

You can see it in the chat rooms and in the posts around here that the viewers want to interact with the hosts.

AW posts here and is often in the IRC channel, AronRa had a debate here, and I'm glad Thunderfoot doesn't come near the place, as much as I appreciate his fine work on youtube.

The runaway success of Twitter had a lot to do with people trying to get closer to their favorite celebrities and small efforts to facilitate that would go a long way with your show. Posting the occasional comment or playing in the chat room from time to time will give people an extra reason to buy into the LoR brand...

See above.

BTW, how many of the 4839 LoR members know about the new show?

It's on every two weeks; keep up.

I haven't received any type of PM or email so I assume nobody has.

There's a blog post and it's on every two weeks; take some responsibility, man.

DM is one of the fastest growing forms of advertising because of it's obvious advantages over more traditional approaches.

:roll:

You've never struck me as someone that appreciates business planning so I'm not surprised you have no appreciation for CRM.

I dare you guys to invite the audience to join come to LoR chat room after the Atheist Experience and see what happens to the member count.

It crashed the servers last time. AW directed people to the facebook page and suggested people make their way here in their own time; this was wise.

If a 1000 extra people can crash the server, its probably time to find a new one.

The show isn't ready to start marketing itself in any major way, I think this is quite well established. Normally your marketing bollocks is ignored, but I wanted to point out that it's very premature at this point.

I don't think you quite understand what Marketing Management entails. It's a common mistake to think purely of advertising when discussing marketing, but the reality is that advertising is a subset of marketing. It just happens that advertising is the most visible aspect of marketing which fuels the misconception.

Here's more on the subject:

Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term [grammatical error?]. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product [2] To create an effective, cost-efficient Marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate.[3] In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[1]

To say that its 'too early for marketing' is about the same as saying 'don't produce the show'. While I would agree that its too early to consider specific strategies without first developing a strategic marketing plan, I've made that point in several of my other posts already. After all, unmanaged growth is one of the major causes of business failure.

(Maybe I should create some threads to help debunk some of the myths surrounding marketing...)

 

[Prolescum]

I don't think you quite understand what Marketing Management entails.

I don't think you quite know me at all, and assumptions like that have led to all manner of silliness.

The fatal flaw, as I see it, in your 'strategy' is thus: It's not a business, it's a bunch of people who expose creationists as the idiots they are on the internet, paid from their own pockets for the benefit of a wider group of people with similar views. Not once has it been mentioned (that I'm aware of) that it should be a money spinner. Sure, it could probably use polish, but that's hardly the same thing.
LoR is already given prominence by others (on youtube) who have the desired audience (ZOMGitsChriss, Thunderfoot, AronRa, AW etc). Their strategy of being accurate in the face of stupidity is enough to bring people here (remember, it is only a forum).
There may well come a time when it wings require stretching, but to presume a 'business strategy' is required for an ad hoc website with a call-in show is, quite frankly, daft. It has succeeded on its own merits without troglodytic, hyperbolic marketing gumpf.

Bear in mind, this is only my opinion and it's not worth responding to if it or I make you angry, I'm just some random poster.

To say that its 'too early for marketing' is about the same as saying 'don't produce the show'.

lol don't be stupid.

(Maybe I should create some threads to help debunk some of the myths surrounding marketing...)

The floor is yours, sir...

 

[JustBusiness17]

The fatal flaw, as I see it, in your 'strategy' is thus: It's not a business, it's a bunch of people who expose creationists as the idiots they are on the internet, paid from their own pockets for the benefit of a wider group of people with similar views.

You definition of business seems to be flawed as well. Tell me what the difference is between LoR's show and a non-profit business -like say The Atheist Experience! At what point would this show make the transition from an 'organization that provides free services to meet the demand of a specific market' to that of 'non-profit business'? They're one in the same, no matter how small you want to think of it.

I'd recommend reading E-Myth Revisited by Michael Gerber for a more accurate understanding of business and the universality of the term. In it's simplest terms, a business is nothing more than managing the delivery of a product, something that LoR seems quite keen to do...

Not once has it been mentioned (that I'm aware of) that it should be a money spinner.

This is either a strawman or it relates to your misconception that businesses must earn profits to be considered businesses. In either case, the purpose of the show is neither of our choices and I've remained neutral on that. Further to that, neither of us know the purpose of the show. For that reason, I'm taking the position that they might choose to take it seriously. The position that you seem to be defending is that they most likely won't do anything serious anytime soon. If you're wrong about their intentions, you're actually hurting these guys...

Their strategy of being accurate in the face of stupidity is enough to bring people here (remember, it is only a forum).

Enough to bring which people? Enough to bring how many? Enough to bring them when?

Technically, an online community is a customer loyalty program. It increases consumer commitment while facilitating future exchanges.

There may well come a time when it wings require stretching, but to presume a 'business strategy' is required for an ad hoc website with a call-in show is, quite frankly, daft. It has succeeded on its own merits without troglodytic, hyperbolic marketing gumpf.

Deciding if or when to expand is a business strategy. Deciding to develop a formal business strategy is a business strategy. It seems like you're dismissing all the effort that's already gone into planning it too. Several people invested a significant amount of time developing this project with a limited time frame -no small effort.

BTW, how do you define success for their project? I'm sure existence isn't all they hope to achieve. I could be wrong though.

To say that its 'too early for marketing' is about the same as saying 'don't produce the show'.

lol don't be stupid.

You must have missed the bright green highlighted text that I posted from wikipedia. Perhaps you meant its too early for a serious level of marketing.

 

[Prolescum]

The fatal flaw, as I see it, in your 'strategy' is thus: It's not a business, it's a bunch of people who expose creationists as the idiots they are on the internet, paid from their own pockets for the benefit of a wider group of people with similar views.

You definition of business seems to be flawed as well. Tell me what the difference is between LoR's show and a non-profit business -like say The Atheist Experience! At what point would this show make the transition from an 'organization that provides free services to meet the demand of a specific market' to that of 'non-profit business'? They're one in the same, no matter how small you want to think of it.

Your mind is tainted, it's not my fault that you can't tell the difference between your arse and your elbow. The word isn't as fluid as you think it is.

1. an occupation, profession, or trade: His business is poultry farming.
2. the purchase and sale of goods in an attempt to make a profit.
3. a person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern.
4. volume of trade; patronage: Most of the store's business comes from local families.
5. a building or site where commercial work is carried on, as a factory, store, or office; place of work: His business is on the corner of Broadway and Elm Street.
6. that with which a person is principally and seriously concerned: Words are a writer's business.
7. something with which a person is rightfully concerned: What they are doing is none of my business.
8. affair; project: We were exasperated by the whole business.
9. an assignment or task; chore: It's your business to wash the dishes now.
10. Also called piece of business, stage business. Theater. a movement or gesture, esp. a minor one, used by an actor to give expressiveness, drama, detail, etc., to a scene or to help portray a character.
11. excrement: used as a euphemism.

This is a discussion forum with the added bonus that some users make videos and now want to show their mettle live. Fortnightly.

Not once has it been mentioned (that I'm aware of) that it should be a money spinner.

This is either a strawman or it relates to your misconception that businesses must earn profits to be considered businesses. In either case, the purpose of the show is neither of our choices and I've remained neutral on that. Further to that, neither of us know the purpose of the show.

Ignorance is never an excuse... http://forums.leagueofreason.org.uk/viewtopic.php?f=63&t=4711

When I conceived the show, it was intended to be educational in the same way as CrAP Debunked and Why Do People Laugh At Creationists?, which I would classify as edutainment

This is a discussion forum, not a place of business. I am an administrator of another such place. It's really not that difficult a concept to grasp.

For that reason, I'm taking the position that they might choose to take it seriously. The position that you seem to be defending is that they most likely won't do anything serious anytime soon. If you're wrong about their intentions, you're actually hurting these guys...

:lol: I hardly think commenting on a JB17 thread makes a hair's breadth of a difference to them...

Anyway, they do take it seriously. I take many things seriously (not you, of course), but I don't require a business strategy to do so.

Their strategy of being accurate in the face of stupidity is enough to bring people here (remember, it is only a forum).

Enough to bring which people? Enough to bring how many? Enough to bring them when?

Technically, an online community is a customer loyalty program. It increases consumer commitment while facilitating future exchanges.

Technically my arse. I visit here because I like most of the people and like to hear their views, NOT because of some loyalty to an atheist cause or some retarded concept of a consumer commitment to AndromedasWake's videos or whatever.
You're transfixed with this idea and can't see past it. More fool you.

Like I said, as far as I'm concerned, this is daft. That is my view.

 

[JustBusiness17]

You definition of business seems to be flawed as well. Tell me what the difference is between LoR's show and a non-profit business -like say The Atheist Experience! At what point would this show make the transition from an 'organization that provides free services to meet the demand of a specific market' to that of 'non-profit business'? They're one in the same, no matter how small you want to think of it.

Your mind is tainted, it's not my fault that you can't tell the difference between your arse and your elbow. The word isn't as fluid as you think it is.

I think you're trying to say that mental models can be a bitch.

The fluidity of the word is much more dynamic than you think.

The etymology of "business" relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. The term "business" has at least three usages, depending on the scope , the singular usage (above) to mean a particular company or corporation, the generalized usage to refer to a particular market sector, such as "the music business" and compound forms such as agribusiness, or the broadest meaning to include all activity by the community of suppliers of goods and services. However, the exact definition of business, like much else in the philosophy of business, is a matter of debate and complexity of meanings.

When you stop thinking of transactions as an exchange of goods/services for currency, business takes on a much greater meaning. There are many other motivations in the world beyond materialistic ones... Its a shame so few people understand that.

Learning Physics changed the way I understood the physical world. Learning Business has changed the way I understand the civilized world. I can't personally teach everything required to look at business differently, but I can tell you that it's possible.


PS: Look at definitions 8 and 9

 

[Prolescum]

The fluidity of the word is much more dynamic than you think.

The etymology of "business" relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. The term "business" has at least three usages, depending on the scope , the singular usage (above) to mean a particular company or corporation, the generalized usage to refer to a particular market sector, such as "the music business" and compound forms such as agribusiness, or the broadest meaning to include all activity by the community of suppliers of goods and services. However, the exact definition of business, like much else in the philosophy of business, is a matter of debate and complexity of meanings.

When you stop thinking of transactions as an exchange of goods/services for currency, business takes on a much greater meaning. There are many other motivations in the world beyond materialistic ones... Its a shame so few people understand that.

Oh, half a point for you. Well done! Still irrelevant to this community and its forum.

 

[JustBusiness17]

Still irrelevant to this community and its forum.

Sounds nice but its not really true in practice. We've both witnessed people banned from the forums and it wasn't decided democratically. Suggestions for the forum don't work that way either. You're suggesting that LoR is in a state of Anarchy or possibly Communism but we both know that isn't true.

 

[Prolescum]

Whatever, mate. I cannot be bothered to explain all and sundry to you, nor why most of your posts crack me up.

Apply a business strategy to them or something, see if that helps.

 

[JustBusiness17]

Whatever, mate. I cannot be bothered to explain all and sundry to you, nor why most of your posts crack me up.

Apply a business strategy to them or something, see if that helps.

Stay class, bud

 

[AndromedasWake]

Locked thread is locked.