Might be relevant to this topic. It's on why atheists are still distrusted by the american public.
[url=http://www.npr.org/blogs/13.7/2012/11/13/164963163/would-you-vote-for-an-atheist-tell-the-truth?utm_source=NPR&utm_medium=facebook&utm_campaign=20121113 said:Article[/url]"]
Gaining trust often involves disclosure , revealing something about who you are, not just who you aren't. While I fully understand why a political figure like Kyrsten Sinema might shy away from labels or a public declaration of her personal beliefs, this kind of disclosure might be precisely what's required for people to start to believe in atheists.